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As activity gears up for the US 1 July premiere of M Night Shyamalan directed movie The Last Airbender, the live action fantasy based on the Nickelodeon animation series Avatar: The Last Airbender, branded consumer product continues to launch internationally.
In Brazil Riachuelo, the second largest apparel retailer in the country with some115 stores has signed a partnership for boys covering both The Last Airbender movie and Avatar: The Last Airbender television series. The launch is backed with store signage and premiums. |
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The NCP Riachuelo partnership, which kicked off in 2009, also takes in Backyardigans and SpongeBob SquarePants. The retailer is also launching a Dora the Explorer Collection in August and an iCarly range in October this year. In the UK, The Last Airbender debuts in a major multi-property back-to-school promotional deal between NCP and national footwear retailer Clarks. |
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The deal, supporting their Bootleg branded range of footwear, runs from July through to the end of September, linking television advertising, an online competition, in-store point of sale and a special and exclusive pack of Nick Trumps for kids to enjoy. This will take place in over 500 UK and Republic of Ireland stores and is aimed at children aged six to 12 years.
The Clarks deal also covers SpongeBob SquarePants, iCarly, The Troop, Big Time Rush and Fanboy & Chum Chum. |
NCP EMEA signs multi property deal with Giochi Preziosi Spain
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SMALLPocket projector - BobNickelodeon Consumer Products EMEA and international licensee Giochi Preziosi’s Spanish division have signed a raft of major deals in a number of product categories for Nickelodeon’s SpongeBob SquarePants, Dora the Explorer and iCarly.
SMALLProject a lite - DoraThe SpongeBob SquarePants deal is for range of innovative toys, flash lights and mini projectors. Dora will make her debut on a collection that includes 'My Secret Pillow', a washable pillow that has a diary, an MP3 connection and speakers inside. iCarly will also premiere with a 'My Secret Pillow' as well as a range of backpacks and luggage. |
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