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Licensing International Expo, the world’s premier marketplace for the $191 billion licensing industry, concluded on June 10 at the Mandalay Bay Convention Center with an increased pre-registered attendance of 21,000 which is a rate of more than 15 percent over last year. International visitors from key countries, including Japan, France, Mexico, The UK, Russia, Spain, Singapore and China, also increased by more than 14% for the three day expo. “The 2010 show was our highest attended show in many years with our opening day receiving more visitors than the entire three days of last year’s show,” said Liz Crawford, show director with Advanstar Communications, show organizer, “We were thrilled with the quality of attendees, the quantity of key retailers and international visitors to the show. Customer feedback has been overwhelmingly positive.” Many exhibitors had a successful show and have already reserved space for the 2011 show. “The entire team at Warner Bros. Consumer Products could not be happier with this year’s show,” says Victor Allen, vice president of worldwide marketing for WBCP. “Traffic and attendance were non-stop at the Warner Bros.’ booth, including both U.S. and international licensees and partners. This year’s show was amazing. The show in Vegas is back on top and 2011 promises to be even bigger and better.” “Licensing International Expo completely surpassed our best expectations this year. Having the licensing community together in one place 24/7 for three days was a great advantage, allowing us to carry out several immersive and targeted marketing opportunities. We consider Licensing International Expo the cornerstone of our trade marketing strategy and already look forward to next year,” says Tom Keefer, SVP Global Licensing, Global Licensed Consumer Products, BBC Worldwide. The Licensing International Expo received international press coverage from top trade, business and consumer press. The show also broadcasted live interviews from the show floor as well as footage from around the event from the Licensing International Expo’s Media Stream Center. “The proof is in the numbers,” continued Crawford, “with the increased attendance and quality, our show floor is already booking briskly with 75% of the floor already sold out for next year!” Licensing International Expo 2011 will take place June 14-16 at the Mandalay Bay Convention Center in Las Vegas. For exhibiting information, contact Lindsey Jones at Lindsey.jones@advanstar.com or Liz Crawford at lcrawford@advanstar.com. |
