New Agreement will Support and Promote Museum’s Mission and Hall of Fame Members

CMG, the Indianapolis-based leader in marketing and managing the most famous names of the 20th Century, today announced its licensing partnership with the National Baseball Hall of Fame and Museum and the Hall of Fame legends who are participating in the Member Licensing Program.

The National Baseball Hall of Fame and Museum, located in Cooperstown, New York is an educational institution, dedicated to preserving the history of the game, honoring its excellence, and connecting generations of baseball fans around the globe through exhibits, public programs, and educational outreach. Founded in 1936 and opening its doors for the first time in 1939, the non-profit organization is three institutions in one: a Hall of Fame to honor the game’s greatest players, managers, umpires and executives; a Museum that documents the game’s history and its most compelling storylines; and a Library, which serves as the research hub and the official repository of the game.

The Museum’s collections total more than 35,000 three-dimensional artifacts, more than 2.6 Library volumes, nearly 500,000 original photographs, more than 10,000 hours of recorded media and more. The Museum welcomes more than 300,000 visitors to Cooperstown annually, while reaching millions of school children nationwide through distance learning initiatives and videoconferencing programs. On site, the Museum hosts nearly 1,000 public programs to augment the visitor experience in the Museum.

CMG will pursue opportunities to license the Baseball Hall of Fame and Museum Marks and the participating member marks in the Hall of Fame Member Licensing Program, including the following legends: Sparky Anderson, Luis Aparicio, Richie Ashburn, Al Barlick, Johnny Bench, Yogi Berra, Lou Boudreau, Lou Brock, Jim Bunning, Rod Carew, Orlando Cepeda, Larry Doby, Bobby Doerr, Dennis Eckersley, Bob Feller, Rick Ferrell, Rollie Fingers, Jim “Catfish” Hunter, Monte Irvin, Reggie Jackson, Ferguson Jenkins, Al Kaline, George Kell, Harmon Killebrew, Ralph Kiner, Tommy Lasorda, Bob Lemon, Walter (Buck) Leonard, Al Lopez, Lee MacPhail, Jr., Juan Marichal, Eddie Mathews, Bill Mazeroski, Willie McCovey, Joe Morgan, Eddie Murray, Hal Newhouser, Phil Niekro, Jim Palmer, Tony Perez, Gaylord Perry, Phil Rizzuto, Robin Roberts, Brooks Robinson, Nolan Ryan, Ryne Sandberg, Mike Schmidt, Red Schoendienst, Tom Seaver, Enos Slaughter, Ozzie Smith, Warren Spahn, Willie Stargell, Bruce Sutter, Don Sutton, Earl Weaver, Hoyt Wilhelm, Billy Williams, Early Wynn and Robin Yount.

Mark A. Roesler, Chairman and Chief Executive of CMG, said: “We are extremely proud to have represented the greatest baseball players of all time for the last quarter of a century and now look forward to our partnership with the National Baseball Hall of Fame and the Hall of Fame Member Licensing Program. The National Baseball Hall of Fame is the premier Hall of Fame in all of sports and is revered by fans around the world. Our new partnership will allow us to promote and celebrate the Baseball Hall of Fame along side the many Hall of Famer's CMG currently represents including Babe Ruth, Jackie Robinson and Lou Gehrig.”

Jeffrey L. Idelson, President of the National Baseball Hall of Fame and Museum, said: “The National Baseball Hall of Fame and Museum is delighted to join efforts with CMG, a proven leader in licensing, particularly in the sports arena, to maximize our institutional exposure and the brands of those Hall of Famers who are participating in this program. The support generated through our relationship with CMG will allow the National Baseball Hall of Fame and Museum to further invest in educational and outreach programs to connect baseball fans to the game’s history, while extending the reach of our mission.”

CMG is recognized as the predominant firm in the protection and marketing of the greatest sports and entertainment personalities of the 20th Century. Included among these are the estates of Babe Ruth, Jackie Robinson, Marilyn Monroe, James Dean and Bettie Page, as well as celebrities such as Pamela Anderson, Bill Elliott and Elvira. For more information, visit CMGWorldwide.com. If you are interested in licensing opportunities, please contact the Director of Sports & Legal Counsel, Ryan Boyle, at (310) 651-2000 or Ryan@cmgworldwide.com.

Located on Main Street in the heart of picturesque Cooperstown, NY, the National Baseball Hall of Fame and Museum is one of the country's major tourist destinations and is surely the best-known sports shrine in the world. Opening its doors for the first time on June 12, 1939, the Hall of Fame stands as the definitive repository of the Game's treasures and as a symbol of the most profound individual honor bestowed on an athlete. The Museum is every fan's "Field of Dreams" with its stories, legends and magic to be passed on from generation to generation. The Baseball Hall of Fame’s mission is to preserve history, honor excellence and connect generations. The Hall of Fame’s centerpiece is its historic Gallery, where the plaques of all 292 Hall of Fame members line the oak walls. Only 1 percent – one in 100 – to have played baseball in the major leagues, have a plaque in the Hall of Fame. For more information, please visit www.baseballhall.org.