A deal has been reached between Edebé Licensing and the American licensing agency Creative Brands Group, to represent the brand Charuca in the U.S.A and Canada.

CBG, a young and dynamic agency, was present at the past edition of the Licensing Expo in Las Vegas where the property Charuca was introduced to the North American market.

At the same time, Charuca has expanded her list of international licensees, signing several deals:

• Industrias Danpex, who will develop a stationery line in Mexico.
• Fix Design, with a deal made through our sub-agent Starbright, will release a high-end fashion and accessories line in Italy.
• Maricart, deal made as well by Starbright, is developing the back to school line for Italy.
• Maxlog, with a deal made through our sub-agent ITC Licensing, will develop a huge bags and back to school collection in Brazil.
• Globaal Shoes, deal made as well by ITC, will release a trendy footwear collection in Brazil.
• Targmex, is producing a cute Collection of Mobile phone and laptop accesories as well as a gift line in Mexico.

The property Charuca had an excellent feedback in the last Licensing Expo in Las Vegas and a bunch of licensing agreements are currently being closed. We are maintaining as well negotiations with several international agents interested in representing the brand in their respective territories.

Last June, Charuca presented in Barcelona the book “I love Kawaii”, where the popular designer has selected the most important Kawaii artists worldwide and introduces them with admiration and her personal thoughts. After the presentation, all her fans lined up to take a picture with Charuca and get their books signed.

Edebé is the Worlwide licensing agent of the brand CHARUCA.