The Linguaphone Group, an internationally acclaimed global language training provider, has today selected Evrokniga and Knizhny Dom to act as official partners for the Group’s character-based children’s English language program, Pingu’s English, across Russia.

Evrokniga have been appointed to distribute Pingu’s English across the whole of Russia apart from the North-West Federal region. Since 1993, Evrokniga has been working in the Russian market, distributing educational materials for key British and European publishers. Based in Moscow, Anna Gorizontova, Business Development Director of Evrokniga, will be overseeing the business; promoting Pingu’s English to kindergartens and primary schools through their wide network of agents.

Knizhny Dom, based in St Petersburg, has also been successfully trading in educational literature in the Russian market for many years. Led by Andrey Nesterov, Director of Knizhny Dom, they will be responsible for distributing the Pingu’s English children’s English language course across St Petersburg and the North-West Federal region of Russia.

Pingu’s English is a fun and imaginative way for young children to learn English and is based on the popular children’s character, Pingu™ (from HIT Entertainment). Pingu’s English is a three-level course developed by leading experts in the fields of child education and language acquisition and is transforming the way young children learn English. This unique methodology uses a wide variety of imaginative activities and multimedia resources. Designed for use within Pingu’s English Schools, kindergartens and also by parents and children at home, this innovative course is exclusive to the Linguaphone Group.

Derek Price, Chief Operations Officer of the Linguaphone Group commented, “Knizhny Dom and Evrokniga are revered and well-established publishers in the Russian education sector and we are delighted to sign two partners in such an important strategic market for the Group’s expansion plans. I have no doubt that with their hard work and expertise in the market, Pingu’s English will fly!”

More information can be found at www.pingusenglish.ru.