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SKECHERS USA, Inc. (NYSE:SKX), a global leader in the lifestyle footwear industry, has appointed TLC throughout Europe to establish a leading brand extension program working closely with manufacturers, distributors and retailers in all key markets. TLC’s role is to expand the SKECHERS’ brand into new lifestyle categories for men, women and children. Under the agreement, TLC will seek out a wide variety of licensing opportunities for SKECHERS-branded products in France, Germany, Italy, Spain and the United Kingdom as well as other European nations. Key categories include apparel, fashion accessories, hosiery, outerwear, sporting goods and luggage for both adults and children. “SKECHERS has evolved into a dominant global footwear brand and we’re excited to develop new product categories in the European market through a partnership with TLC,” said Michael Greenberg, president of SKECHERS. “The innovative team at TLC has exceptional expertise in this region, and we’re confident that SKECHERS will reach an even higher level of success as we build upon our thriving shoe business in Europe.” “SKECHERS is a powerful brand with an impressive business history, strong lifestyle appeal and loyal consumer following,” said Melvin Thomas, group CEO of TLC. “We’re excited to build a great brand extension initiative in Europe and create a program that allows SKECHERS fans to enjoy the brand in many avenues in addition to footwear.” SKECHERS’ current US licensed products include children’s apparel, bags, eyewear, legwear, medical scrubs and leather accessories. The Company is currently negotiating with additional licensees in the United States and around the world, and continues to seek partnerships and opportunities that will bring the SKECHERS brand to new product segments around the globe. |
