Carole Francesca, president of Broad Street Licensing Group, announced that Bill Cross, Broad Street’s Vice President for Restaurant & Food Brand Licensing, will be moderating an executive panel at the upcoming Dine America executive conference September 12-14, 2010 at the Westin Buckhead in Atlanta. Entitled “Your Brand on Retail Shelves,” the session is designed to guide restaurant executives in leveraging their chain’s brand to retail via licensing partnerships. The conference is sponsored by QSR Magazine. “He’s not afraid to push back with skeptical restaurant executives,” said Francesca, “in order to prove that licensing their brand to retail will not adversely impact quality, sales, franchisees, or consumer confidence.”

For more details, go to: http://www.dineamerica.us/speakers/index.phtml