For the first time, UNICEF (United Nations Children’s Fund), will be exhibiting at Brand Licensing Europe. MODA Licensing, Inc. (formerly MODA International Marketing) is representing UNICEF globally. With a focus on children’s product categories, UNICEF provides an alternative and complementary brand to character and entertainment properties and traditional designs. The UNICEF brand for licensing is global and multicultural, connecting with children around the world. This message is the basis for the brand licensing positioning and will be extended to licensed products via graphics, messaging and design. Available product categories include: Toys, Apparel, First Aid, Eyewear, Books, Software, Video games and Juvenile products. This comes at a great time as retailers and consumers are seeking differentiation.

The icing on the cake is the “cause.” Research shows that consumers care about cause and that it provides a reason to buy. Additionally, the cause creates great opportunities for in-store merchandising, pop-up stores and tie-ins to unforeseen world events that lend themselves to giving. With strong worldwide awareness, 90%+ in most markets, UNICEF is a “borderless” brand that will resonate with consumers of all ages and backgrounds globally, locally and regionally.

The only truly global humanitarian organization with a children’s cause, UNICEF is committed to improving the lives of children around the world, helping children survive and thrive from childhood to adolescence. UNICEF is also the world’s leading charity greeting card brand, with a successful track record that spans over 60 years.

We invite visitors to the UNICEF booth (C053) to hear more about the extraordinary opportunities that this brand has to offer. Please contact MODA for an appointment.