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Proving yet again the buying power of Twilight fans the world over, vampire Edward Cullen, played by British heartthrob Robert Pattinson in the films, took over 32% of the vote as the most profitable film character of 2010, followed by Toy Story 3 spaceman Buzz Lightyear on 27% and Harry Potter on 18%. Perennial favourite, The Muppet Show, was also voted the TV show most likely to offer the best licensing opportunities should it be revived again, with nearly 35% of respondents putting it ahead of Star Trek on 24% and Friends on 7%. The survey also helps answer the age old question of who is the ultimate superhero - with 33%, Spiderman netted the title of most valuable superhero of all time, ahead of Superman on 31% with the caped crusader, Batman, on 29%. And finally, Lost, despite finishing in 2010 after six seasons, is not lost forever. The drama was voted the TV programme with the most potential for further licensing growth, taking nearly 30% of the vote, ahead of New Jersey-based mob drama The Sopranos on 16%, and Baywatch on 12%. The survey boasts feedback from a diverse global panel of heavyweight licensing brands across many different sectors, from newspapers to film, digital and technology brands through to sportswear, retail and FMCG, gaming, automotive, toys and fashion, plus an interesting sample of global media organisations. Jessica Blue, event director, Brand Licensing Europe 2010 said: “The licensing power of film and television is phenomenal, so it’s not surprising to see The Simpsons top the survey given the bold and clever nature of their licensing programme. Brand Licensing Europe attracts over 230 exhibitors and 5,000 attendees annually, making it the number one place for brands to explore opportunities and develop new avenues for extension and commercial revenue.” Brand Licensing Europe will take place at Olympia from 28-30 September 2010, with film, TV and entertainment brands represented from across the globe. Exhibitors this year include: BBC Worldwide, ITV Studios, Paramount Studio, Nickelodeon, RDF Media, Sony Pictures Entertainment, Twentieth Century Fox and Turner CN Enterprises. To register to visit Brand Licensing Europe 2010, go to www.brandlicensing.eu. |