The Leomil Group has recently signed a deal with Rainbow SPA for the brand new license PopPixie. The European agreement covers footwear and includes major countries for apparel.
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Rainbow, responsible for licensing success Winx, has created a brand new TV show, set in a fantastic dimension called Pixieville, where gnomes and magical animals live happily and peacefully together with Pixies. Everything in the Pixies’ realm is touched by a spell and every single detail contains a bit of magic that makes it unique. All Pixies are special in their own way and have a unique inner talent that they discover as the series unfolds. PopPixie is rich in non-stop comedy and adventure and effectively appeals to a cross target of families, teens and of course the 5-12 year old market. It is by many considered to be the hottest pick of 2010 in licensing. The TV series has been pre-sold to the main TV buyers in Europe for launch Fall 2010 and toy giant Bandai is developing a new extensive line of products, which will be supported by a huge TV advertising campaign. Other key categories like food, back-to-school and publishing have also been secured. |
The Leomil Group, also already aboard the PopPixie program, is working on an apparel collection for Winter 2011 and a footwear collection for Summer 2012. Albert Milhado, CEO of the Leomil Group, says: “We are very excited to work on PopPixie, as we believe that it simply radiates energy and will be a property to reckon with in the upcoming seasons.” |
