Chrysler Group LLC announced today that it has named The Licensing Company (TLC) as its new worldwide licensing agency for the Chrysler and Jeep® brands. This new appointment has been made to ensure greater global brand alignment and significant international growth during the next phase of its existing programs.

“We look forward to working with TLC to develop exciting and innovative programs that truly represent each of the brands’ distinct personalities and visions.” said Walid Saba, Head of Marketing Design, Chrysler Group LLC.

Melvin Thomas, CEO of TLC added, “Jeep is a unique brand with great heritage and presence around the world. TLC will seek to ensure the brand extension program is a true reflection of, and complement to the brand. This will see the creation of aspirational product lines, the opening of new markets and the addition of innovative marketing initiatives, all elements that TLC is uniquely placed to deliver.”