Geddes Group and Munich-based licensing agency Euro Lizenzen join forces to develop a tailor-made licensing programme in Europe.

One of the world's most respected photographers, Anne Geddes creates imagery that singularly captures the beauty, purity and preciousness of new life, embodying her deeply held belief that each and every child must be protected, nurtured and loved. Anne Geddes’ images have become classic icons celebrating birth and life; her imagery is published in 83 countries. A two-time New York Times bestselling author, her books have sold more than 19 million copies worldwide and have been translated into 24 languages. Her website, annegeddes.com, remains an international success story, attracting more than 2.5 million visits yearly from more than 213 countries. “We are honored to have the opportunity to represent Anne Geddes brand in Europe. We will be carefully selecting European licensees whose efforts reflect the quality of Geddes images. The Anne Geddes brand embodies a strong platform of hope and promise for humanity and the future. Our goal is to make mothers, newborns and Anne Geddes fans happy through pure, natural products made with love,” says Günter Vetter, Managing Director of Euro Lizenzen. He continues, “We are also very much excited about the launch of Anne Geddes’ new beautiful gift book BEGINNINGS with more than 140 never-before-published images.”

In BEGINNINGS, Anne presents the simple and elegant elements of nature and new life. BEGINNINGS will be released around the world in multiple languages on 10.10.10., published also in a Special Edition print version. For the first time, an Anne Geddes book will be released simultaneously in print and as an e-book edition, in multiple languages. Released in conjunction with BEGINNINGS will be a visually rich, emotionally moving, and deeply intimate short film, Anne Geddes: New Beginnings, available from iTunes.

Euro Lizenzen has been a leader in developing programmes for many renowned companies and been one of the first licensing agencies which identified and developed the concept of brand extension and art licensing.

Euro Lizenzen’s key properties include Antoine de Saint Exupéry’s iconic masterpiece Le Petit Prince (Der Kleine Prinz), this book which brought to world a magical quest for love, friendship and respect, capturing the hearts of all ages; as well as highly successful animated TV-series Yakari, the evergreen girl’s property Sarah Kay, publishing phenomenon Guess How Much I Love You („Weißt du eigentlich, wie lieb ich dich hab?“); brand names like Pepsi Cola, Seven Up, Aspen; fashion brand Pink Cookie and fine art representations Keith Haring, Robert Mapplethorpe, Jean-Michel Basquiat, Ryan McGuiness, Kenny Scarf; to name a few.