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The most critical kids entertainment event of the year is expanding to run over four days instead of three, and will offer even better networking and learning opportunities for professionals working in every sector of industry. Motivated by direct feedback from delegates, the decision to add a day was made in order to help attendees achieve a better balance between business meetings and the event’s outstanding program of more than 40 keynotes, panel discussions, presentations, master classes and networking sessions — all featuring the industry’s most respected thought leaders and pioneers. Although the 2011 conference program is still in development and will be announced in early November, several new and improved features are planned to help attendees discover the new strategies, innovative ideas, business solutions and dynamic partners they need to succeed in the global kids entertainment market. Channel Team Spotlights and Lunching With… are two brand-new formats designed to deepen and strengthen the relationship between kids content producers and buyers. The Lunching With… series is all about meaningful face time, offering attendees a chance to spend some quality time with broadcast execs in a group power-lunch setting. And in Channel Team Spotlights, core teams behind some of the world’s most influential kids networks will use the Summit’s biggest stage to map out their content strategies and pitching preferences. The event’s signature Speed Pitching format will be remodelled to offer longer pitch meetings, making it an even more effective platform for introducing new projects to leading broadcast development execs. The Summit’s future-focused Digital Media track will concentrate on transmedia this year, kicking off with a debate session that explores the merits and challenges facing this relatively new production/brand management philosophy that’s taken the entertainment sector by storm of late. This popular conference highlight will also feature a first-of-its-kind research presentation looking at how kids actually move between platforms to engage with transmedia properties. And KidScreen is thrilled to be working with Living in Digital Times, the company that produces the Consumer Electronics Show’s Kids@Play, to present a “Five Trends in Kids Technology” showcase. Always a big crowd pleaser, the Kid Insight track is back to deliver on its promise to help kids entertainment professionals stay ahead of upcoming kid culture trends and shifts in audience and consumer behavior. Nickelodeon Consumer Insights VP Jane Gould will get the day started by sharing the findings of a study called “The State of Play.” Working with legendary child development expert Dr. David Elkind, NCI has spent the last year looking at the impact new technologies and the millennial parent generation are having on play patterns and products, and Gould will reveal the results exclusively at the Summit. Last year, KidScreen Summit welcomed nearly 1,500 attendees representing 800+ companies from 43 countries around the world. And more than 350 kids TV buyers and investors were at the event looking for new content and partners. A full 98% of these delegates plan to attend again in February and would recommend the Summit to colleagues. More information about KidScreen Summit 2011 is available at summit.kidscreen.com. |
