Urban Outfitters lists cosmetics and accessories lines for Christmas market

Coolabi has today announced that, following remarkable success in Boots and Superdrug, Scarlett & Crimson cosmetics and accessories ranges are now being listed by another major retailer. Urban Outfitters, the eclectic, hip, fashion and style brand, is stocking specially selected Scarlett & Crimson lines in its flagship UK stores in Oxford Street and Bluewater, as well as its major Scandinavian outlets in Copenhagen and Stockholm. The lines selected include Mega Lash Mascara and the show-stopping eyeliner Punk Your Eyes, which has been nominated for a Best New Eye Product award in the prestigious 2010 Pure Beauty magazine awards. If the initial range proves successful the company plans to roll out the products to more stores in time for Christmas. Developed by beauty industry luminaries Ruby Hammer and Millie Kendall and designed and manufactured by fashion beauty products specialist SLG Beauty, the cosmetics and accessories ranges have become recognised as high-quality and stylishly presented but affordable gifting products for their core audience of teen girls.

This listing from Urban Outfitters is part of the continuing successful development of the unique Scarlett & Crimson brand, co-owned by Coolabi and creator Ged Backland. Other categories in development in both the US and UK include apparel, perfume, bath and body, gifting and accessories and stationery.

Anna Hewitt, Coolabi’s Head of Licensing, says: “This news underlines the continuing growth of Scarlett & Crimson as a fashion and style brand with a strong appeal to a wide audience. Christmas gifting sales for the cosmetics ranges proved strong in the 2009 season, which is why we are delighted that one of the biggest fashion names in the high street is taking these ranges for this season.”

Emma Hopkin, Buyer at Urban Outfitters, says: “These dramatic and stylish products project an image of individuality and personal style that has a strong appeal for our customers. We are excited about introducing Scarlett & Crimson cosmetics to our stores.”

Miles Dunkley, Joint Managing Director of SLG Beauty says: “Our work with Coolabi on the Scarlett & Crimson range has already helped to produce one of the big teen cosmetics hits of the past 18 months. With the expansion of the brand to new outlets and new customers, we are looking forward to a long and rewarding association with this exciting collection of products.”