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New audience research shows Big and Small Kindle Entertainment and Digital-i today reveal details of new audience research for the pre-school TV property Big and Small, which shows extensive reach, loyalty and performance versus other pre-school properties. The specialist analysis of audience data by Digital-i has identified the following key findings:
Anne Brogan, Founder and Director of Kindle Entertainment, comments: “We are delighted by the performance of Big and Small on CBeebies. The brand is moving from strength-to-strength and the continued growth in reach is evidence that Big and Small are building an extremely positive relationship with their audience, young and old. It also reinforces what we’ve known for some time, that the show is a real success on CBeebies and that pre-schoolers have taken the characters of Big and Small to their hearts.” |