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Major blue-chip brands such as Mattel, Microsoft, Nickelodeon, MGA Entertainment & Warner Bros, are joining in the success of popular tween magazine, Go Girl. The title is proving to be a leading channel for brands to reach this committed and passionate group of consumers. Egmont, the UK’s top specialist children’s publisher, is celebrating this increase in advertising with a bumper 54 page issue – the biggest in the history of the magazine.
Egmont, which has published Go Girl since June 2000, has seen excellent growth so far this year, with sales up 9% (ABC Jan-Jun’10). Top children’s brands also view Go Girl as the magazine of choice in this market and are taking advantage of the title’s growth in the tween sector. This is evident in the solus activity with Microsoft X Box and Tate Modern, along with Mattel’s advertorial ‘takeover’ of Go Girl’s October bumper issue to promote their popular girls brands: Barbie, Monster High and Girl Tech.
“We are delighted to announce the largest issue in Go Girl’s history,” comments Alison David, Commercial Director of Egmont UK. “We’re very pleased with the growing interest that brands are showing for this property, not just from the key players, but also from non-traditional brands eager to access a market of passionate and committed consumers.”
Go Girl’s bumper issue and “Secrets Special”, went on sale on the 27th October 2010, priced at £2.75, and is available through all supermarkets and newsagents. The gifts include a cute Secrets box, notebook and sparkly pen plus masses of celeb secrets. In addition, the issue is benefiting from an exclusive activity at Tesco, with an extra gift of X Factor trading cards and at Sainsbury’s with a free Mini B doll from Mattel. |
