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Angel Cat Sugar is the second baby from Yuko Shimizu, the original creator of Hello Kitty, and is her first new character in nearly 30 years. Hardly surprisingly retailers and licensees are sitting up to take note of this new feline on the block. The property has made a huge grow with more than 2 million products sold last year, since it was first introduced to the European market in 2007. Now there are nearly 400 products available in Asia, Europe and the US after Yuko Shimizu created the cute cat eight years ago.
Moving forward Bruno Productions, European agent, is also looking to create more public awareness via PR, in the UK this is already a success. Celebs like Pixie Lott, Geri Halliwell, Fearne Cotton and Dannii Minogue say that they are all fans of Angel Cat Sugar. Even German Supermodel Claudia Schiffer and her daughter were snapped with Angel Cat Sugar products. Already on board are German licensees: United Labels for bags, gift items and apparel, Kaufmann Neuheiten for car accessories, Idenses for fabric for bunkbed curtains, John GmbH for balls, camping- and beach items, P:OS Handels for gift items, Rotstern GmbH for confectionery, Tex-Ass for apparel and Amscan International for foil balloons. |
