Giochi Preziosi Group is delighted to announce that Danish apparel supplier, Fipo Group Aps, is to join the growing list of Gormiti licensees for the Nordic region.
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Better known as Fipotex, the group is one of Europe’s major multiple-license holders and produces licensed apparel and accessories for all ages and occasions. Under the new two year agreement, Fipotex will produce Gormiti emblazoned T-shirts, jeans, swimwear, nightwear and underwear for children in the Swedish, Danish, Norwegian and Icelandic markets.
The news comes following a highly successful Brand License Europe show for the Giochi Preziosi Group. “The London show was very good for the GP licensing division.” Commented Graziano Delmaestro, GP’s Licensing Director. “The Fipo Group deal is one of many announcements we have in the pipeline from the show and we are delighted to have them on board. Their experience in this sector, and in particular with licensed designs, speaks for itself. We are certain that the new Fipotex Gormiti branded apparel will be extremely popular with the many boys in the territory that are already great fans of the brand.” |
Erik Filsø Pedersen of Fipo Group further commented: “In a world where fashion is constantly changing, and where the modern consumer expects new products on the shelves almost every day, it is of vital importance to be abreast of the demand in the market. Producing licensed clothes with the most popular properties available is part of our constant development programme and Gormiti fits in perfectly with our portfolio. We look forward to highly successful collection.”
The Fipotex Gormiti branded apparel will be available as from Fall 2010. |
