DFB is “Top Brand of the Year 2010”

m4e AG - November 2010

The German Football Association (DFB) was awarded the covetted prize of “Top Brand of the Year 2010” last week at the German LIMA Awards 2010. The outstanding performance of the DFB brand in Germany in the licencing and merchandising business was thus honoured. This year’s performance is in direct combination with the excellent result of the German national team at the FIFA World Cup in South Africa. The DFB - their licence and merchandising business under worldwide supervision by the brand-management and media company m4e AG – triumphed at the awards against high-class competitors such as “MTV” and “DFL – Fussball Bundesliga” (German Football League) who were also nominated.

The LIMA Awards are presented every year within the scope of the LIMA Licensing Market, which takes place at the beginning of each November in the Hotel Bayerischer Hof in Munich. In addition, the licencing topic, the agency, the licencing product, the brand, the trade partners, the licensee and the promotion during the preceding year were also honoured.

The next sports as well as licencing highlights are already looming on the horizon for m4e AG and the DFB. From 26th June to 17th July 2011 the FIFA Women’s World Cup will take place in Germany, in which the German team will begin as one of the top favourites – carried along by a wave of euphoria, just as with the last great footballing events. In the following year, the men’s national team will then attempt to take the European champions’ title at the UEFA EURO 2012 in Poland andthe Ukraine – up to now, the team of national trainer Joachim Löw tops the standings in group A in the qualifying rounds of EURO 2012 with a masterful four wins from four matches.