FremantleMedia Enterprises (FME) today announced two new licensing partners for Rebecca Bonbon, adding to the growing number of licensees for this cute French bulldog character from the original illustrator of Hello Kitty. The first range of licensed products will be launched in the UK market in autumn/winter 2011. Leading apparel licensee Fashion UK will be producing Rebecca Bonbon girls’ and women’s clothing including tops, t-shirts, denim and jersey-wear; and beauty market leaders, and Licensing Award winners, Grace Cole will create a range of branded toiletries and cosmetic gift sets. Pindy O’Brien, VP Brand Licensing & Retail, FME UK brokered the deals and said, “We are extremely excited to have both Fashion UK and Grace Cole on board and look forward to making the brand a huge success in the UK.” In addition to these latest partners, FME has also signed deals with Impex for a range of fashion bags, a collection of jewellery, lighting and home-wares from Groovy UK, socks and tights from Roy Lowe and Sons, children’s and adult nightwear by Aykroyds and TDP, and stationery from Blueprint.

The Rebecca Bonbon ranges are designed to appeal to a broad demographic with products for young women 12+ and for girls aged 6 – 12. The company is also seeking partners in other categories including plush, bedding, back to school and greetings.

Rebecca Bonbon has already achieved great global success. Across EMEA Rebecca Bonbon has 25 licensees creating branded products such as apparel, jewellery, bags, stationery, bedding, blankets, credit card holders, iPhone covers, home decorations and accessories. French gifts and accessories company Alpa produce more than 60,000 branded Rebecca Bonbon products; the Leomil Group create branded footwear and various apparel; and French retailer MOA signed a deal to stock Rebecca Bonbon jewellery and accessories across their EMEA-wide network of stores. In the US, FME has an exclusive retail deal with Sears, with Kids Headquarters serving as master licensee, to roll out over 320 products from the girls' lifestyle brand in over 2,000 stores across the US and Canada. The brand enjoys great success in Japan with over 50 licensees.

Rebecca Bonbon is a French bulldog and super cute fashionista from Paris currently residing in a plush NYC apartment overlooking Central Park. She lives a charmed life, with her days spent showcasing her chic outfits whilst walking through the park, shopping, and picnicking with friends. She loves all things sweet, especially bonbons, which is how she came to be affectionately known as Rebecca Bonbon.