Lavish Rights signs deal with Jane Evans Licensing for UK and Europe for their new character property Bob & Peski™

BRANDORA Editorial Staff - December 2010
 
 

 

Lavish Rights continues its license portfolio expansion with the launch of Bob & Peski and kicks off its UK and European representation with Jane Evans Licensing Ltd.

“Bob & Peski is another global character brand in our portfolio, and is being developed in a different style to our others.” said Marc Todd, CEO of the Lavish Group. “It’s retro in feel with lots of humour. We find ourselves associating with the characters and their frustrated scenes of attempted domestic bliss…! You have to see them!”

“Bob & Peski is one of the freshest and funniest cute brands we’ve seen for ages.” said Jane Evans, Director of JELC Ltd. “The creative graphics lend themselves perfectly to such a wide range of product.”

This deal marks Lavish Rights’ continued steady growth as strategic IP creators in London. With a record quarter set for Spring, Lavish’s plan to expand its portfolio of character brands is reaffirming its target position with licensing industry.

Brand background: Bob & Peski live in a little village up north. Best of friends, Bob (a little black Scottie dog) is not the brightest spark and may make a lot of mistakes as he blunders through life but Peski (a stripy ginger cat) always forgives him. She wants to be an actress and there’s no more appreciative audience than her best mate Bob! It’s impossible not to smile at their antics! This is a fresh humour driven brand that’s at once cosy and cute, and looks like they’ve been around forever.