The 8th International Rendezvous!
March 31st – April 1st 2011, La Halle Freyssinet, Paris

With just over three months to go until the 2011 International Licensing Forum in Paris, Forum organisers Kazachok have finalised details of the conference programme as well as confirmed more new exhibitors including US consulting agency, Dependable Solutions, and French brand owners Mondadori and Paris, je t' ♥.

Nathalie Chouraqui, Director of Kazachok, comments: “It’s great to see more new exhibitors signing up as well as Fremantle Enterprises returning for the 2011 Forum. We hope that everyone who comes to the show will have an opportunity to dip into the conference programme. We wanted to avoid clashes with the growing schedule of pitching sessions so the conference programme now features four sessions – morning and mid afternoon – all delivered by well-respected experts and well-known industry players. We hope that the sessions will provide a dose of licensing insight and conversation at crucial times of the day and boost business done on the show floor as a result.”

The opening morning session, 9.30-10.30am, on Thursday March 31st will be lead by Philippe Guinaudeau of Kidz Global. Entertainment brand licensing for children: what do kids have to say? will analyse the diverging and converging areas of the main European markets, consumer brand insight, plus product category priorities.

Dora, a global success? will be the focus for the afternoon session, 2.30-3.30pm. Speakers confirmed for this slot include Isabel Ferrer from Fisher-Price South Europe and Laurent Taieb from Nickelodeon who will be looking at Dora’s success across a number of different territories with additional insight from Axel Dämmler - Icon Kids & Youth. A soon to be confirmed retail industry speaker will also join the discussion panel. The morning session on Friday April 1st, 9.30-10.30am, will focus on Publishing & Licensing: Multilateral Links. Publishing is a growing area of licensing and the factors to a successful programme will be highlighted by Marie-France Garros, Publishing Consultant, Ingrid Sellberg, Director of Juvenile department for Simon & Schuster UK and Cécile Poulet, GFK.

The closing seminar session on Friday afternoon, 2:30-3:30 pm, will look at The use of special events in the development of a license, in terms of building and promoting brand loyalty. From exhibitions to live shows, tours and attractions - their influence and impact will be assessed by Cédric Bastié - Pdt Evasion Communication and other speakers to be confirmed.

The conference programme is free and pre-registration for seminars is not required – just arrive at the designated room a few minutes before the session is due to start.

For more information on the show visit Kazachok Licensing Forum