Bushnell Outdoor Products for Hunting, Camping and Hiking Footwear

Bushnell Outdoor Products has licensed BBC International LLC to develop a new line of footwear targeting men, women and young adult outdoor enthusiasts under its “Bushnell” trademark. The license deal was facilitated by licensing agency MODA Licensing, Inc. Bushnell Outdoor Products has been and continues to be an industry leader in sports optics and outdoor accessories for over 50 years. “The Bushnell brand gives BBC International an established outdoor lifestyle brand that outdoor enthusiasts whether they are hunters, hikers, campers or birders will surely embrace. Bushnell is a highly recognized and established brand that promises consumers quality, performance and value,” says Scott Todd, Senior Vice President MODA.

BBC International will leverage Bushnell’s innovation, quality, performance and impeccable reputation for making superior products that enhance the experience of outdoor and sports enthusiasts. “We intend to extend that promise to footwear,” said Bob Campbell, Founder and Chairman BBC. “We strongly believe that the Bushnell line of footwear for the whole family, extending from Bushnell’s years of delivering a range of field tested innovative products for the outdoor enthusiast, will drive consumer traffic and generate incremental sales.”

According to Phil Gyori, Executive Vice President of Marketing for Bushnell, “BBC has a keen understanding and a shared passion for the Bushnell brand and its targeted lifestyles. We know the product collections they develop will resonate with the consumer and will be a great extension of the Bushnell brand.”

Bushnell Footwear will be introduced in 1st Quarter of 2011 and will be distributed in sporting goods, department stores, specialty sport, footwear chains and more.