The SmileyWorld brand has signed with youth fashion retailer Jay Jays in South Africa to create a contemporary on-trend range of t-shirts, hoodies and tank tops for boys and girls.

Jay Jays is a fast-fashion chain store which targets style conscious teens and young adults with affordable fashions. Originating in Australia and New Zealand, Jay Jays now has over 60 stores in South Africa since launching in 2006.

Speaking on the new partnership, Shaun Hoddy (Managing Director of Jay Jays South Africa) says:
“We are very excited to have selected the Smiley World brand as part of our licensed product range for 2011. The designs are fun, contemporary and allows for individualized expression which is important to our target market”.

The range will launch in time for Summer 11 and will be supported by a 3 week nationwide window and in-store POS promotion throughout all stores in South Africa.

Nicolas Loufrani (CEO of SmileyWorld) says:
“SmileyWorld is back in South Africa and with the coolest and best partner to focus on teens”.