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CE Global Brand Advisors now manage the pan-European rights to the PENTHOUSE brand that finds great approval among European licensees. After just a short time CE Global Brand Advisors has been able to grant rights for first product categories. In November 2010 a first Penthouse underwear collection was launched at Jack & Jones in the UK; on 12 January 2011 the pan-European home textiles collection "PENTHOUSE Girl Appearence" makes its debut at the Heimtextil 2011 in Frankfurt, Germany. In addition to gift items and collectibles like saving boxes, metal post cards, condom tins and calendars, the p:os handels GmbH will also release a PENTHOUSE Energy Drink. Curly & Smooth develop a range of pocket lighters while Sunset Int. focus on a t-shirt collection featuring historic Penthouse covers.
”We see a lot of potential for licensing this brand to other product categories as well. To complement the home textiles collection we are currently exploring the opportunities on the furniture market and looking for potential cooperation partners in this area,” said Gregor Wratschko, responsible for Marketing & Licensing, CE Global Brand Advisors.
What is more, categories like bags, stationery, mobile accessories and many others are still available. As usual, the CE Global Brand Advisors Team is always happy to assist interested licensees with current information on the PENTHOUSE brand. |
