Dream Theatre partners With Hit Entertainment

Dream Theatre Private Limited, an entertainment company based in Mumbai, has won the exclusive licensing and merchandising rights from HIT Entertainment, one of the world’s leading children’s entertainment producers and right’s owners, for renowned pre-school brands – ‘Thomas & Friends’ and ‘Bob the Builder’ across India, Pakistan and Sri Lanka.

Both ‘Thomas & Friends’ and ‘Bob the Builder’ already air on Cartoon Network India, which also has exclusive feeds covering Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal and the Madives in English, Hindi, Tamil and Telegu.

Dream Theatre will launch products across apparel, stationery, bags and luggage and back-to-school which will leverage the same brand values that ‘Thomas & Friends’ and ’Bob the Builder’ epitomize thereby inhabiting children’s lives beyond television. The products will be available in leading chain stores and kids and toy stores across India.

According to Jiggy George, Founder and CEO, Dream Theatre Private Limited: “We are thrilled and honored to partner with HIT Entertainment and their wonderful pre-school brands and look forward to bringing these properties alive at retail”.

Antonio Huab, SVP Asia Pacific, HIT Entertainment, says: “We are very happy to appoint Dream Theatre as our agent for Thomas & Friends and Bob the Builder covering India, Pakistan and Sri Lanka. These are important markets for us and we hope Dream Theatre will help bring these much loved brands into the lives of even more children through some strong licensing programmes complimenting our already established TV presence”.

‘Thomas & Friends’ and ‘Bob the Builder’ are highly popular global brands, marked by rich and engaging content forming a springboard for a child's imagination. With characters providing great friends for life's early lessons, the brands help children grow through new adventures and encourage them to actively explore and discover their ever-widening world filled with exciting stories, characters and places.