Register now for the 12th edition of this leading annual event

KidScreen Summit, the year’s biggest gathering of kids entertainment industry executives, is thrilled to announce that celebrated author and journalist Steven Berlin Johnson will present a stimulating keynote presentation called “Exploring The Natural History of Innovation” to kick off the event on Wednesday, February 16. Addressing an anticipated crowd of more than 1,500 creators, producers, distributors, broadcasters, consumer products execs, marketers and service providers who work with kids content, Johnson will explore the genesis of innovation through the ages. Drawing from his latest book Where Good Ideas Come From: The Natural History of Innovation, which breaks down the cultural, biological and environmental factors sparking the greatest ideas of human history, Johnson will use fascinating anecdotes about scientific and artistic breakthroughs to explore seven broad patterns that seem to consistently lead to eureka moments.

Steven Berlin Johnson is a brilliant cross-disciplinary thinker who applies creative thinking and broad-ranging research to interesting social problems and comes up with intriguing and important insights into how we live and learn, work and play. He has published six critically - acclaimed books, including national bestseller Everything Bad Is Good For You (2005), which argues that the media we love to hate — TV, movies and video games — are getting better and are making us (and our children) smarter. The Invention of Air (2008) shares the story of how innovative ideas emerge and spread in society to drive historical change. And his newest book looks at the best ways to plan and develop a long-term approach for triggering and nurturing great ideas and shaping innovation. It hit the New York Times' Best Sellers List after its first week on shelves.

“We are delighted to have a speaker of this caliber share his insights with our delegates,” says Jocelyn Christie, KidScreen VP and Publisher. “Each year we work hard to bring in big thinkers from different fields to inspire our attendees to improve their businesses, and I’m sure hearing Steven’s unique take on how to cultivate creativity will spark some effective new ideas in this vein.”

KidScreen Summit 2011, which takes place from February 15 to 18 at the Hilton New York, offers an unparalleled opportunity to keep abreast of important issues and trends in the fast-moving international kids entertainment industry, generate business and revenue opportunities, and network with leading decision-makers.

Last year, KidScreen Summit welcomed nearly 1,500 attendees representing 800+ companies from 43 countries around the world. And more than 350 kids TV buyers and investors were at the event looking for new content and partners. A full 98% of these delegates plan to attend again in February and would recommend the Summit to colleagues.

More information about KidScreen Summit 2011 is available at summit.kidscreen.com.