SpongeBob SquarePants splashes across the emerging markets

Nickelodeon Consumer Products International - January 2011

Party with SpongeBob SquarePants

Nickelodeon Consumer Products UK has signed two deals with major UK licensees on accessories and greetings for the world’s favourite yellow sponge, SpongeBob SquarePants.

J Fox has signed the squishy character for a range of bags, including messenger and tote styles, plus wallets, purses and belts. The product, launching from spring 2011, will be sold across a variety of channels including speciality retailers and department stores.

Greetings cards, including electronic greetings, gift-wrap and calendars are the key products in a stationery deal signed between NCP UK and Danilo for SpongeBob SquarePants.

The deal includes personalised greetings that are launching via market-leading specialist retailer Clinton Cards as well as through Danilo’s own website.

NCP signs multi-property ‘on demand’ deal with merkando

Nickelodeon Consumer Products Germany has signed a groundbreaking multi-property, multi-product deal with leading German print-on-demand business, merkando.

Fans of programming from MTV, Comedy Central and Nickelodeon can buy from a huge range of some 75 different customised merchandise options from hoodies and T-shirts through to mugs, computer accessories, baby accessories, lunchware and prints and posters.

Sold via MTV and Nickelodeon’s websites and merkando’s online platform, on demand shopping enables enthusiasts to match the product they want with the property they love. Orders are produced individually and despatched within two to five days of an order. The deal covers Germany, Austria and Switzerland.

The first properties to go live with merkando are South Park, SpongeBob SquarePants and Dora the Explorer.

The MTV, MTV Streemuse and SpongeBob by SpongeBob brands, plus Ni Hao Kai-Lan, Jackass, The Hills and Pimp My Ride will follow. Plans are also underway to add the VIVA brand plus Big Time Rush, Victorious and iCarly.