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Record label EMI has joined forces with Carte Blanche Greetings to release a new love songs CD in time for Valentine’s Day. Me to You With Love is a unique collection of chart hits, featuring a selection of 43 bestselling tracks, from classic to funky, soulful to swing. On sale from January 31st, the double CD features a diverse range of recording artists, including Diana Ross, Frank Sinatra, Eliza Doolittle, Katy Perry and Robbie Williams. Jocasta Kelsey, CBG Marketing Manager, said: “We’re delighted to be collaborating with EMI on this exciting CD release. The love songs on the album are as timeless as Tatty Teddy, so we’re confident that Me to You With Love will prove a big hit with consumers, not just at Valentine’s, but right through the year.” The CD launch coincides with another new Carte Blanche initiative - Me to You’s new Facebook game, Me to You My Place. To celebrate the two launches, anyone who buys the CD can unlock an online gift in the form of a digital jukebox which can be used on the free-to-play Facebook game. “Our strategy is to blend consumers’ on and off line experiences, and this is a perfect example of how we hope to achieve that goal,” added Kelsey. The deal with EMI was brokered by AT New Media, a leading digital licensing specialist which was appointed last year to deliver a strategic and proactive approach for CBG’s brands within the digital media market. Simon Kay, Business Development Director of AT New Media said, “If there was a benchmark on how to integrate the digital products licensing with a marketing program for an existing Brand, this project is it. Mobile, Facebook, Music, and Retail are dovetailing together and we are excited by the addition of EMI to this project.” Me to You With Love is available at Me to You With Love is available at all good music retailers including Amazon, Play.com, HMV, Sainsbury’s and Asda. |
