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Hidden City Entertainment, Inc., the rights holder for Bella Sara™, is pleased to announce that four of their horse characters, Bella, Foxglove, Sunflower, and Violet, will be included in Happy Meals throughout France beginning February 9.
Each Happy Meal contains one toy horse and a card with a secret code. The secret code will provide an animated toy of the same horse for the online game Bella Sara Adventures.
“Partnering with McDonalds has been something that we’ve wanted to do for quite some time. France is our biggest market outside of North America, so there’s going to be a lot of Bella Sara fans headed to McDonalds for the Happy Meals,” said George Stetar, Senior Vice President of Licensing and International Business for Hidden City Entertainment, Inc. “The 4 horses that are included in the meals are beautiful and went way beyond our expectations in the way of design and production. I’m sure that any little girl would be thrilled to have even one of the entire collection.”
Available online and at over 65,000 points of sale, Bella Sara products are sold in 27 countries to mass-merchandisers, independent specialty toy and game/hobby boutiques and kiosks. Major U.S. retailers include Wal-Mart, Target, Toys R Us and Amazon.com. Internationally, Bella Sara is sold through Hidden City Entertainment’s international distribution partners into various sales channels.
For more information, visit www.hiddencityentertainment.com, or e-mail the company at publicrelations@hiddencityentertainment.com. |
