Leading agent in CEE region joins likes of Plus Lisens AB, Kidz Entertainment & Maat Entertainment

Advanstar Communications - global leader of licensing events including Licensing International Expo and Brand Licensing Europe - announced the addition of European Licensing Company (ELC) to the growing exhibitor line-up for the event taking place on the 7th and 8th March 2011 at the Corinthia Grand Hotel, Budapest.

ELC operates a network of 6 offices in Athens, Bucharest, Budapest, Istanbul, Moscow and Warsaw and represents several famous brands from leading licensors including Scooby Doo, Lord of the Rings, Iron Man, Manchester United and many more.

Maui &Sons, Maat Entertainment, Grani & Partners Spa and JAST Co. will exhibit at the show for the first time.

Jon Gibson, Event Director, commented “The addition of ELC and four newcomers to the show floor further proves that this event is fast-becoming the meeting place for brand licensing professionals in this region. Visitor registration is also positive, with current indications pointing to increasing representation from local and international retailers and manufacturers looking to connect with the region’s most popular brand owners”.

This year’s seminar programme will focus on topical issues such as how to work with the major entertainment properties, trends, retail facts and figures and legal and commercial considerations.

Further information is available at www.brandlicensing-budapest.com

Entry is open to all brand licensing trade professionals but will be free for licensees, retailers, marketers and sales promotion professionals.