Classic brand continues to be a huge consumer success

Bagpuss, one of the classic brands represented by Coolabi on behalf of Smallfilms, has secured two new licensing deals with the UK’s largest watch, gift and gadgets company Zeon. The manufacturer will produce a range of kids and adult bags, purses and wallets and also a new line of kids and adult clocks and watches for launch later this year. These new deals highlight the ongoing popularity of much-loved family favourite Bagpuss. Plush partner Posh Paws continues to secure great sales for its Bagpuss line, specifically at Past Times which reported Christmas sales of the Bagpuss plush 80% up on 2009 and 800% up on 2008. This plush was also listed as the number one retro toy for Christmas 2010 by the Daily Mail.

Intelex’s microwaveable plush also proved to be a consumer hit last Christmas with exceptional sell-through in Argos and 2,000 other retail outlets, which has led to new interest from other major retailers for Autumn/Winter 2011.

Outside of consumer products, Bagpuss’ stage show which ran through December 2010 into January 2011 at the Soho Theatre in London was a major hit with audiences young and old. In the short run, 5,000 people went to see Bagpuss in the 160 seat theatre and the show received rave reviews. Anna Hewitt, Coolabi’s Head of Licensing, says: “These new product lines from Zeon and the fantastic success of Bagpuss plush at retail, as well as the stage show, are testament to the enduring popularity of the character. We have brand new style guides for Bagpuss and will continue to expand the brand further in 2011 through new licensing deals and live performances.”

Mike Clitherow, Zeon’s Group Marketing Manager, adds: “The idea of including Bagpuss in our character portfolio was a no-brainer. Bagpuss has a proven sales track record, a huge fan-base and is a brand that people just don't grow out of. The Zeon team are very pleased to be able to be involved with a real UK classic that's good fun yet very commercial.”