Aéropostale and Global Citizen Reveal Take Action Collection

21.3.2024
Lizenzbranche
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Aéropostale, a fashion retailer, and Global Citizen, the world’s leading international advocacy organization, today unveiled the Aéropostale x Take Action apparel collection. The first drop of the collaboration is centered around youth empowerment, inspiring confidence in the next generation and empowering them to unlock their influence through action-taking.

At Aéropostale, we believe in the power of the younger generation to drive change,” said Michael DeLellis, EVP, Head of Marketing (Aeropostale, Lucky Brand and Nautica) at SPARC Group. “We have seen the positive impact of our partnership with Global Citizen through register roundups at our retail locations since last year. This collection further represents fashion’s ability to mobilize movements; it’s a call to action for young individuals to stand up, speak out and make a difference in the world.

Aéropostale x Take Action celebrates style while merging fashion with a powerful message. The collection features fifteen eco-conscious, trendy and gender-neutral pieces designed to resonate with the spirit of activism, embodying the essence of youth empowerment. From bold graphic tees to versatile hoodies, each item is carefully crafted to inspire and engage today’s socially conscious youth.

Each product in the collection includes a QR code that drives consumers to the Take Action platform, which encourages any individual, from anywhere in the world to make a real impact – whether it be pledging to shape a better world or calling on leaders to pay attention to the voices of young people.

Together with Aéropostale, we want to empower the next generation to unlock their influence through action-taking. Gen Z is a transformative force that can reshape our world – whether that be protecting the planet, advocating for justice and equity, or fighting to end extreme poverty, the power to change the world is right at their fingertips,” said Prisca Sanchez, VP of Global Marketing at Global Citizen.

The Aéropostale x Take Action campaign launches on March 20, providing Aéropostale customers in the US with the opportunity to support and be a part of the global movement for a better future. The apparel collection will be available in-store and online.

The Take Action IP is owned and operated by Global Citizen and consists of an exclusive brand mark for consumer products, marketing activations, donation programs, and more. This is the second Take Action collaboration as a part of Global Citizen’s four-year partnership with Authentic Brands Group.