Airheads Shakes Up the U.S. Market with a Bold New Soda Twist

Perfetti Van Melle, a global confectionery leader, has partnered with Fire Brands to introduce AIRHEADS Soda, the first-ever beverage inspired by the iconic Airheads candy. This vibrant new drink range arrives in four iconic flavors: Blue Raspberry, Watermelon, Strawberry and Orange, each offering a refreshing burst that blends bold color with pure fun in every sip.

Distribution kicks off this year in the U.S. at major retailers, with Canada set to welcome the line in 2026. Since its October launch, AIRHEADS Soda has sparked incredible buzz across social media, with thousands of organic posts and fans celebrating this exciting new way to enjoy Airheads!

"We're excited to work with the dedicated Seltzer and Perfetti Van Melle licensing teams on this incredible brand" said Raz Inserra, Director of Marketing at Fire Brands. "We have developed these refreshing fruit sodas with a unique kick of creamy taffy that is as fun and flavor-filled as AIRHEADS”

“This launch combines the playful spirit of Airheads with the refreshment consumers crave, creating a unique experience that’s as fun as it is flavorful. We’re not at all surprised how well Airheads fans have embraced this collaboration!” says Carla Fernández-Moreno, F&B Licensing Manager at Perfetti Van Melle.

This exciting deal was made possible thanks to Airheads’ U.S. agent, Seltzer and marks a strategic move by Perfetti Van Melle to keep expanding its beloved brands into the beverage category, combining innovation, taste and trend-setting appeal, transforming iconic brands into unforgettable experiences.

Get ready to pop the can and unleash the fun!