Amazon MGM Studios Consumer Products and WildBrain CPLG expand global licensing for Wednesday, Rocky, and Pink Panther
Amazon MGM Studios Consumer Products and WildBrain CPLG, a trusted licensing partner for leading brands worldwide, continue to offer fans unique ways to experience the weird and woeful world of Wednesday with new and expanded cross-category collaborations. The smash hit series airing on Netflix—produced by MGM Television, a division of Amazon MGM Studios—delighted fans with its second season this summer, featuring a stellar cast.
The expanded slate of licensing partners for Wednesday comes as WildBrain CPLG celebrates two decades of licensing representation for Amazon MGM Studios’ iconic entertainment franchises across the U.K. and EMEA, also including the classic Pink Panther brand, and the legendary Rocky franchise—which itself will commemorate its 50th anniversary in 2026.
Pau Pascual, SVP, Commercial, Europe, the U.K. and the Americas, WildBrain CPLG, said: “We’re extremely proud of our long-standing relationship and our shared commitment to driving licensing success across Amazon MGM Studios’ powerhouse portfolio. Wednesday remains one of the most in-demand licensed properties globally, and as Nevermore Academy reopens its doors, we’re excited to bring fans more new products to enjoy off screen. We’re also seeing great interest from licensees for legacy Amazon MGM Studios brands such as Pink Panther and Rocky. As Rocky’s 50th anniversary approaches in 2026, we’re building a targeted licensing programme with a strategic focus on apparel that both honours the brand’s legacy and brings fresh innovation for today’s audiences.”
New and expanded cross-category Wednesday collaborations
From apparel and accessories to homewares, food and beverage, health and beauty, and toys, the new Wednesday line-up includes standout partners such as Primark, Dr. Martens, McDonald’s, Timex, Thomas Sabo, Panini, and many more.
In global partnerships, the award-winning Dr. Martens collection of iconic Wednesday-inspired footwear and accessories is expanding with a new collection launching in October, set to be available worldwide. An expanded range of charms and jewellery from Thomas Sabo, and premium jewellery by Maria Nilsdotter are also all set to be available this autumn—bringing Wednesday’s gothic charm to fans everywhere. Dr. Paw Paw is unveiling a lip gloss and balm, while Panini is releasing a set of sticker albums worldwide. Fashion-forward pieces from Zara have already hit retail shelves, while a collection of themed watches was released by Timex this summer, and Winning Moves has launched a Wednesday-themed Cluedo game.
In pan-European collaborations, Wednesday has been serving up tasty treats for fans with Wagner Pizza launching a themed range across multiple markets, while Lidl has rolled out seasonal confectionery this September, as anticipation builds for Halloween 2025. In France, a special Wednesday-branded meal promotion and premium is available at McDonalds. In the UK, Primark has launched an exclusive multi-category Wednesday collection across fashion, home and beauty, featuring over 70 styles and including pieces designed by the hit series’ award-winning costume designer. This dramatic new range is inspired by outfits worn in the new season and blends moody motifs, dark silhouettes, and gothic charm. Wednesday has taken back-to-school season by storm in Germany, Austria, and Switzerland with new stationery from Undercover hitting stores, while in France, Gallimard Jeunesse has launched a stylish range of journal note pads. In Spain and Portugal, Burger King is running a Wednesday meal promotion for fans in the region.
Expanded apparel collaborations for Rocky and Pink Panther
As the legendary Rocky franchise approaches its 50th anniversary in 2026, Amazon MGM Studios Consumer Products and WildBrain CPLG are delivering a tailored licensing programme with a renewed emphasis on apparel and fashion collaborations. In 2025, Pull & Bear has continued to introduce new products to its global apparel collections, while in Italy, retail group Alcott also added exclusive lines. The timeless appeal of Pink Panther continues to resonate across Europe, with strong performance in apparel and homewares. Extended ranges are rolling out from LC Waikiki in Turkey, The Souled Store in India, and Undiz in France, reinforcing the brand’s enduring popularity and multi-generational charm.
Visit WildBrain CPLG at stand B171 during Brand Licensing Europe to learn more about licensing opportunities for Wednesday, the original The Addams Family, the Rocky franchise and Pink Panther.
