Anya Hindmarch x SmileyWorld - A Decade of Collaboration Continues

Anya Hindmarch and SmileyWorld® are proud to continue their long-standing partnership with the launch of a brand-new collection. This includes additional new products for their SmileyWorld® Future Positive range which debuted earlier this month.

Since 2014, the two brands have collaborated to bring playful and innovative designs to life, celebrating optimism, self-expression, and sustainability. Smiley’s Future Positive® is a movement dedicated to inspiring optimism, sustainability, and meaningful change within the consumer products industry.

This season’s collection introduces a range of stylish accessories that seamlessly blend Anya Hindmarch’s signature craftsmanship with Smiley’s uplifting iconography.

This season’s collection introduces a range of stylish accessories that seamlessly blend Anya Hindmarch’s signature craftsmanship with Smiley’s uplifting iconography.

“I AM A PLASTIC BAG WINK” - SMILEYWORLD® FUTURE POSITIVE RANGE:

• "I Am A Plastic Bag" Pochette Wink in Marine Recycled Canvas with Smooth Eco Leather – A more responsible statement piece crafted from recycled materials.
• "I Am A Plastic Bag" Zipped Tote Wink in Marine – A chic, eco-conscious tote perfect for everyday use.
• Ear Pods Pouch Wink in Lemon Curd Recycled Canvas with Yellow Jade Smooth Eco Leather – A compact and sustainable way to store earbuds.

Due to their overwhelming success, several beloved pieces from previous seasons have also been reintroduced in fresh colorways, including the "I Am A Plastic Bag" Pochette, Tote XS, and Zipped Tote in Frost and Marine, as well as the Ear Pods Pouch in Lemon Curd.

Ross Wilson, Chief Product Officer - Fashion from The Smiley Company shared, "Our collaboration with Anya Hindmarch is built on a shared commitment to creativity, sustainability, and luxury. By combining Anya’s craftsmanship with SmileyWorld®'s iconic imagery, we have been able to create a collection that is not only playful but also speaks to the future of luxury quality standards. Together, we are proud to offer accessories that reflect a positive and more responsible outlook for tomorrow."

The collection also includes a new range of leather products that whilst don’t qualify for Future Positive, are produced by gold standard tanneries.

• Card Case Mag-Safe Wink in Mustard Capra – A compact and functional cardholder with a bold SmileyWorld® features design.
• Zip Loose Pocket Wink in Mustard Capra – A practical yet playful zip pouch for everyday essentials.
• A5 Journal Wink in Mustard Capra – A stylish journal designed to inspire creativity.
• A4 Sleeve Wink in Mustard Capra – A sleek document holder with a signature SmileyWorld® touch.

The SmileyWorld collection is available both online, in Anya Hindmarch stores, and in select department stores from March.