Authentic Brands Group Appoints the ALDO Group as Ted Baker Footwear & Handbags Partner
Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, today announced the signing of a long-term licensing agreement with the ALDO Group, a leading fashion retailer and wholesaler, for Ted Baker footwear, handbags and small leather goods. Through the agreement, the ALDO Group will take on design, production and distribution of Ted Baker footwear and handbags at wholesale throughout the US and Canada, along with the design, production and distribution of Ted Baker footwear through Ted Baker’s direct channels, including tedbaker.com and Ted Baker stores worldwide.
The partnership appoints the ALDO Group as a marquee brand partner for Ted Baker, becoming the brand’s strategic partner for footwear and handbag design, production and distribution, starting with the Spring 2024 collection. The ALDO Group will work closely with the London-based Ted Baker global design team to develop premium footwear and handbag collections that preserve the brand’s unique design ethos.
“We have chosen The ALDO Group for this distinctive British lifestyle brand because of their dedication and commitment,” said Jarrod Weber, Group President Lifestyle, Chief Brand Officer at Authentic. “They bring unmatched expertise in footwear and handbags, and we are confident that through this partnership, Ted Baker will continue to deliver the expert design and high-quality products for which the brand is known and loved.”
The ALDO Group was founded in 1972 with a vision to create a different kind of company. Built on values of love, respect and a deep understanding of stylish and accessible footwear and accessories, the ALDO Group has more than 1,500 points of sale in over 100 countries worldwide. It is also a wholesale leader and direct sourcing provider of fashion footwear and accessories. Leveraging Authentic’s brand development platform, the ALDO Group will work closely with the company to strategically engage with Ted Baker’s growing global audience.
“We are excited to partner with Authentic, the leading global brand-builder and brand powerhouse,” said Jonathan Frankel, President ALDO Product Services at the ALDO Group. “This relationship will unlock the full potential of the Ted Baker brand in the footwear and handbags categories. Ted Baker is a significant partnership for us and as we start our journey together, we plan on drawing from the brand’s vibrant DNA, combining fresh and innovative concepts, to bring the brand to the forefront of the market.”