Bing inspires My First Crinkly Newspaper and Crinkly Comic!
Rocket Licensing, which manages the Bing licensing campaign in the UK and Ireland, has announced that Bing, the timeless, relatable and multi-award-winning pre-school TV series from Acamar Films, has now inspired two editions each of the much-loved Nursery Times My First Crinkly Newspaper and My First Crinkly Comic, the first licensed brand to feature in these innovative and fun formats!
The Bing, My First Crinkly Newspaper and Crinkly Comics preview at Toy Fair, the UK’s largest dedicated toy, game and hobby trade show, taking place from the 20th to the 22nd of January at Olympia in London. They will launch at retail on the 20th of August 2026.
The four launch issues will include two Nursery Times Newspapersbased on the Bing episodes Frog and Smoothie, while two Crinkly Comics (Bing: At Home and Bing: Matching Colours) will introduce first words to young children.
The Crinkly range is distributed in the UK and internationally via Dynamic Distribution. The new Bing titles will be available in Waterstones, independent bookshops, toy shops, baby boutiques, gift shops, baby play cafes, museums, galleries and zoos as well as many online retailers.
Bing supports healthy child development, with themes and stories created with child development experts to ensure that the stories shared help young audiences grow their emotional language and reasoning skills. Bing is perfectly suited to the multi-award-winning Nursery Times titles, whose core audience ranges from three months up to three years.
The crinkly books are light and easy for babies to hold independently, allowing them to engage with the bright and bold pictures. The sensory crinkle aspect and the high contrast titles also appeal to many children with SEN and visual impairment.
The crinkly titles are also safe, washable and long-lasting – easy for carers and parents to fit into a bag or even a pocket for days out.
The publishers and founders of Nursery Times and Crinkly Comics are designers Jo Joof and Nicola Moore, who met designing children's books and built their business partnership from scratch. Jo and Nic worked together to create a format that would appeal to babies and young children alike. Inspired by Jo's niece, who has special educational needs, these uniquely designed books have great sensory appeal.
The Nursery Times now boasts over 100 headline titles in the range, and has won numerous accolades, notably four golds at the Junior Design Awards in the past five years.
With universal, timeless appeal and wonderful storytelling at its heart, Bing has built a huge following in many countries. The programme has 10 billion lifetime views on YouTube alone and is a massive hit on CBeebies and BBC iPlayer, with a strong following on social media. It has also inspired music videos, audio stories, and, of course, educational content. Bing provides a valuable toolkit for parents and grown-ups to support and understand children’s emotional and social growth.
Jo Joof and Nicola Moore, say: “We are so excited about this collaboration! Bing is the perfect match for us. We are sure fans of the crinkly format will adore these publications and we are looking forward to adding more titles to the range.”
Heather Crossley, Publishing Director at Acamar Films, says: “In this National Year of Reading, our partnership with Jo and Nic feels especially meaningful, as these first cloth formats help to nurture early reading habits among very young children. This innovative, award-winning format is an exciting addition to our Bing publishing portfolio.”
Joanna Massive, Director of Dynamic Distribution, which distributes Jo & Nic’s Crinkly Cloth Books in the UK, says: “By combining Bing’s much-loved early life lessons with Jo and Nic’s signature bold artwork and storytelling, these titles support early learning through an engaging sensory experience and unique format. And, of course, Bing’s global popularity among preschoolers means this fun collaboration offers exceptional widespread market appeal”.
Rob Wijeratna, Joint Managing Director of Rocket Licensing, adds: “The themes in Bing really chime with the Crinkly Newspaper and Comic formats and focus. This is a perfect partnership.”