Boxed Water™ Launches Minions-Inspired Cartons Based On Illumination's Beloved Brand


The sustainably packaged water brand has partnered with Universal Products & Experiences to raise awareness on sustainability efforts and grow our National Forests.

Boxed Water™ launches new limited-edition cartons inspired by Illumination's Minions, from the world's most successful animated franchise. Following the Jurassic World partnership, the mischievous Minions are the newest icons to adorn Boxed Water™ cartons. The most sustainable water brand on the market is drawing attention to its continued sustainability efforts, especially as they relate to the brand's tree planting initiatives across the U.S.

"We are excited to partner with Universal Products & Experiences to spread joy with Illumination's iconic Minions while raising awareness on sustainability efforts to help save the planet," offers Boxed Water™ Chief Revenue Officer, Robert Koenen. "The Minions are beloved by adults and kids alike, and we hope that they inspire others to use less plastic and help restore our National Forests."

Available in three different designs, each carton depicts Minions Kevin, Bob and Stuart planting pine seedlings, underscoring Boxed Water's successful tree planting initiatives across the U.S., including 1.5 million planted trees with the National Forest Foundation (NFF) as well as urban tree planting efforts with One Tree Planted in Boston, Inglewood, San Francisco, New York and Orlando.

Consumers can partake in the planting fun by visiting to order the limited-edition cartons, participate in interactive digital tree-plantings and unlock special offers. Additionally, for every social media post with the hashtag #BetterPlanet, Boxed Water™ will plant two trees with the NFF to help stabilize watersheds and support recovery areas affected by forest fires.

In addition to planting trees, Boxed Water™ continues to find ways to reduce its carbon footprint and "be better." Not only is their best-selling 500mL a CarbonNeutral® certified product, but based on an independent ISO-certified Life Cycle Analysis, Boxed Water™ offers the most sustainable packaging in the water aisle (compared to aluminum, plastic and other carton brands). The 92% plant-based packaging includes a cap made from the tree pulp waste of sustainably harvested pines in order to provide a resealable and refillable option. Boxed Water™ also requires 43% less fossil fuel use than its plastic counterparts and a 50% lower carbon footprint than aluminum canned water. The brand's cartons are fully recyclable and accepted by the majority of U.S. recycling facilities. Even more, Boxed Water™ sources its water from close-to-source regional suppliers to further reduce emissions.

The limited-edition Minions-inspired cartons are available on and Amazon through the end of 2023.

To learn more about Boxed Water and its sustainability efforts, visit or follow them on Instagram, Facebook or TikTok.