C&A drops Chupa Chups Beauty Range in Brazil

Bel&eza C&A, the beauty division of C&A Brazil, has launched a range of bath and body products with Chupa Chups, the popular candy lifestyle brand of Perfetti Van Melle.

The collaboration wants to invoke the scent of Chupa Chups' classic strawberry lollipop, with a packaging reminiscent of the 1950s and 1960s, the period in which the candy brand was launched. The collection combines fun with functional body care and it consists offive items: body deodorant, body splash, soap, moisturizing lotion, hand cream and a t-shirt with the famous lollipop logo.

Bel&za C&A and Chupa Chups products will be available for sale in C&A stores, as well as through the retailer's app and e-commerce platform. The prices for the products range from R$ 19.99 to R$ 49.99.

Licensing agency Destra was responsible for the collab between Bel&eza C&A and the Chupa Chups brand.