Chupa Chups offers a lifestyle for vivid people with Handhug in South Korea

The South Korean company Handhug Inc. and Perfetti Van Melle group have partnered to launch a stationery and home collection with the Chupa Chups brand.

Under the slogan "Lifestyle for vivid people", the brand line-up will showcase a wide variety of lifestyle products that can be incorporated into people’s daily lives. The unique bright and pop colors and amazing graphics of the Chupa Chups brand have been applied to stationery, miscellaneous goods, fancy items, kitchenware and home decoration to express fun, joy, and freedom, all at the same time.

The collection will be available this summer at Handhug’s online channels, bookstores and online malls in South Korea.

“This playful range of lifestyle products by Handhug will allow Korean people to create a whimsical and colorful touch in the daily objects they are surrounded by, so they may indulge in Chupa Chups’ style in everyday moments”, commented Marta Ballesteros, Global Licensing Manager of Perfetti Van Melle.