Concept One and Little K Clothing Partner for Care Bears™ Apparel Deal


Independent licensing agency Bulldog Licensing, which manages UK licensing for Care Bears™ on behalf of Cloudco Entertainment, the owner of the Care Bears franchise, has hailed the continuing licensing growth of the brand in the UK with new agreements in accessories and apparel.

Concept One Accessories, the premier resource for licensed fashion and entertainment accessories, is planning a line of Care Bears accessories including bags, purses, headwear, scarves, and gloves. Aimed at both children and adults, the line will be launching at retail this October.

Meanwhile, Little K Clothing, a maker of unique clothing in beautifully soft jersey fabrics, is producing a range of handmade Care Bears children’s apparel including dresses, leggings, jumpers, shorts, and tops. The range will be exclusively available from the Little K website later this year.

Both lines will employ designs inspired by the iconic Care Bears rainbow colours and characters, along with the brand's uplifting messages of love, caring, and friendship, which resonate with fans worldwide.

Care Bears continues to show incredible growth more than forty years after the property first appeared on greetings cards and inspired a plush range. The brand has continued its upwards trajectory with further growth expected in 2024.

Concept One and Little K are joining a flourishing licensing programme for one of the world’s best-known and best-loved family brands, one that sees huge retail traction across multiple categories, ranging from plush through to apparel, accessories and homewares, making Care Bears one of the must-have brands in the UK for both adults and kids.

As Care Bears’ UK agent, Bulldog Licensing has welcomed a wide range of partners. Recent launches include jigsaw puzzles from Gibsons Games, a range of collectible pin badges and keyrings from Louis Kennedy, which have so far raised over £250K for Young Lives vs Cancer, embroidered badges from Pawprint Trading, and candles from Flamingo Candles.