Concept One Announces Crocs, Inc. Accessories Licensing Agreement
Concept One Accessories, the New York based accessory firm, has signed a global multi-year license agreement with Crocs, Inc. to produce backpacks, handbags, totes, waist packs, cross body bags and wallets.
The Crocs brand launched three molded-style bags this past summer in their retail and online stores. Similar to the brand’s iconic Classic Clogs, the bags are uniquely designed to be a canvas for self-expression, with holes designed into the molds for adding Jibbitz charms. Concept One will be working with Crocs to expand the line into additional silhouettes, as well as using some of the brand’s most popular prints and glitter finishes from its iconic footwear.
“Crocs has been synonymous with molded footwear for years and has evolved into a lifestyle brand.” Sam Hafif, CEO Concept One “We began discussing a license agreement with Crocs earlier this year, and together shared a vision of having Crocs become as iconic in the bag category as it is in the footwear category. We love the core brand and are excited to work together to create even more product that enables self-expression!”
The bags will be carried at Crocs retail stores, as well as on Crocs.com, and will also be offered within wholesale distribution.
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
