Discovery Zone® Expands into Consumer Products with Exciting New Toy Line
Discovery Zone® is bringing its playful energy into homes and backyards across the country with the launch of a dynamic new assortment of toys and activity sets. The licensed product line is developed by Playtek (playtektoys.com), a leading innovator in play experiences for kids. Discovery Zone® is part of the Full Sail IP Partners portfolio of brands and was licensed to Playtek earlier this year as part of a larger licensing initiative for the brand in multiple areas.
“We’re thrilled to introduce our new line of Discovery Zone toys, designed to spark imagination, creativity and joyful play,” shared Jack Elbaz, President of Playtek. “Every toy is thoughtfully crafted to inspire wonder and bring families closer through meaningful moments of fun.”
The upcoming products will feature a wide range of engaging, creativity-boosting items that capture the Discovery Zone spirit of active, imaginative, educational play.
The line includes:
- Seasonal toys: beach/sand toys, inflatables, and more
- Remote control (R/C) vehicles
- Pull back and friction-powered vehicles
- Pretend play sets, role-playing accessories, and figurines
- Craft and paint sets in a variety of formats and materials
- Sensorial toys (including molding foam and clay)
- Bubble products: wands, blasters, bubble machines
- Building blocks for open-ended construction
- Indoor/outdoor active games: bowling sets, badminton, ball pits, mini-golf, and more
“We’re ready to bring Discovery Zone into a new era with a toy line that reflects the creative play that made the brand a household name,” said Alan Kravetz, CEO of Full Sail IP Partners, which includes Discovery Zone among its portfolio of brands. “This launch is a key step in reimagining Discovery Zone for today’s generation of children.”
The licensing partnership behind this initiative was brokered by LMCA, the exclusive licensing agency for Full Sail IP Partners.
For opportunity inquiries with Discovery Zone, please contact Ray Uhlir, ruhlir@lmca.net.
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
