Dr. Seuss Enterprises expands licensing programmes for its iconic properties
Dr. Seuss Enterprises continues to grow its beloved brands How the Grinch Stole Christmas!, The Cat in the Hat, Oh, The Places You’ll Go!, The Lorax and more, through exciting collaborations in partnership with WildBrain CPLG, a trusted licensing partner for leading brands worldwide.
Dr. Seuss Enterprises is also expanding its partnership with WildBrain CPLG to represent its extensive slate in Asia-Pacific (APAC) including Indonesia, Japan, Philippines, Vietnam, Thailand, South Korea, Malaysia, Laos, Cambodia and Singapore, building on WildBrain CPLG’s existing representation of Dr. Seuss properties in UK and Europe.
The Cat in The Hat builds momentum towards new feature film
The licensing programme for The Cat in the Hat continues to build momentum ahead of the hotly anticipated new animated feature film coming in Q1 2026, staring Bill Hader, Quinta Brunson and Bowen Yang, which is the first of three Dr. Seuss releases with Warner Bros. Animation. The feature will mark The Cat’s animated big-screen debut and promises a fresh take on the whimsical story following the adventures of The Cat in the Hat as he brings joy to a pair of siblings grappling with change.
Following the unique The Cat in the Hat X adidas collaboration launched in the summer, an extensive line-up of new products across home, apparel & accessories, stationery, gifting, games and collectibles is rolling out in 2025, with PMS International most recently coming onboard for decorations for The Cat in the Hat as well as The Grinch.
THE COMMONWEALTH MINT & PHILATELIC BUREAU LTD is set to unveil a range of The Cat in the Hat collectible coins which will be available across UK, EMEA, US, Canada, Australia and New Zealand, while Winning Moves is releasing games across EMEA, Australia and New Zealand. In the UK, Pyramid International is onboard for gifting and stationery items, Danilo for greeting cards, Brand International for footwear and RMS for games.
Extensive marketing and PR activities also continue to drive strong consumer engagement for The Cat in the Hat, including a successful summer school activation in the UK in August. With Blue Peter’s Joel Mawhinney hosting magic workshops and CBeebies’ Evie Pickerill leading interactive story time, it was a fun-filled weekend for families which bought the eponymous character’s friendly, fearless and fun-loving ethos “It’s fun to have fun but you have to know how!”, with more to come in 2025.
Love for the Grinch grows in Europe, UK and beyond
Set to be the biggest ‘Grinchmas’ yet, a global collaboration with lifestyle and fashion brand Kith sees the Grinch take centre stage in its annual ‘Kithmas’ campaign. With a standout collection of apparel and accessories launched worldwide, this playful partnership brings ‘Kithmas’ and ‘Grinchmas’ together in a unique way for fans. The Grinch is also stealing the Christmas limelight at McDonald's in the UK, Italy and Canada this holiday season with the iconic character featuring in Happy Meals with a bespoke Grinch™ toy or the special edition “Twelve Days of Grinchmas” book.
Across Europe, the Grinch has seen significant growth this year with multiple cross-category products hitting high street shelves. Grinch-inspired apparel and accessories have launched at retail with brand new partners including Undiz, Women’s Secret, Pull & Bear, Tezenis and Intimissimi Uomo, while long-standing partnerships, such as with German retailer Thalia, Inditex’s brand Lefties and LPP’s Sinsay continue to build with impressive campaigns.
In the UK, ‘Grinchmas’ 2024 marks Primark’s biggest cross-category launch to date with seasonal items across nightwear, daywear, home, gifting, decorations, health & beauty, pet, food gifting and footwear, as well as in-store café takeovers. Retailer Matalan has significantly expanded its Grinch range featuring kids’ and adults’ daywear and nightwear, gifting and footwear, and the Grinch is the only licensed character to star in its high-profile Christmas advertising campaign. UK grocers are also celebrating with the Grinch this Christmas, as Tesco, ASDA, Morrisons and Sainsbury’s launch multiple cross-category lines including apparel, home, babywear, greetings cards and toys. Home Bargains has also gone ‘green’ this season with an extensive range across home, apparel, decorations, pet, gifting and more.