Epic Rights Announces Partnership with the Luther Vandross Estate
Exclusive Merchandising and Licensing Partnership
Expansive Global Retail Program for One of The Most Iconic Artists of All Time
In advance of multiple anniversary celebrations next year, the estate of Luther Vandross has tapped Epic Rights, part of Universal Music Group’s merchandise and brand management company, Bravado, as the global merchandise management agency to develop an all-new multi-category worldwide retail and e-commerce program for the legendary singer. The new arrangement will see a roster of new licensing partners signed to create branded merchandise and other elements to continue Luther Vandross’ legacy.
Known for his sweet and soulful vocals, Luther was an American singer, songwriter and record producer. Beginning his career with performances on “Amateur Night” at the Apollo Theater in New York City, Luther Vandross went on to sing background for a number of famous artists including David Bowie, Bette Midler, and Stevie Wonder. In 1981, Luther released his solo debut album, Never Too Much, which propelled him to stardom and lead to eleven consecutive platinum albums, winning 8 Grammy Awards, 9 American Music Awards, 4 Soul Train Awards and 3 NAACP Awards. Over his three plus decade career, he has sold over 40 Million albums worldwide and produced records for Aretha Franklin, Diana Ross, and Dionne Warwick.
In 2021 Google honored & celebrated Luther Vandross with an animated Doodle on what would have been his 70th birthday. In 2014, Luther Vandross was honored with a a plaque on the “Hollywood Walk of Fame”.
Luther’s impact and influence continues to solidify his legacy as one of the most groundbreaking artists in history. The estate will continue celebrating that legacy with multiple milestones in 2023, including the 20th Anniversary of both his Dance With My Father album and Live at Radio City Music Hall (Luther’s final live performances), along with other activations including the launch of the Luther Vandross Foundation, remix collaborations, the re-release for his debut group Luther which included the albums Luther and This Close To You.
With increasing demand from Luther’s fans to engage with the iconic singer’s legacy, Epic Rights has signed agreements with new licensing partners including Recycled Karma, American Classics and Goodie Two Sleeves to develop apparel and accessories across multiple channels of distribution.
“We are thrilled to be partnering with both Lisa Streff and the Epic Rights team to continue to expand and find new avenues to keep Luther’s brand, music and legacy relevant and top-of-mind in today’s pop culture”, states Rob Dippold, Partner & Chief Digital Strategy Officer for Primary Wave Music. “We anticipate building a diverse and comprehensive collection of apparel, collectibles, wall art and accessories including using never-before-seen assets from the estate’s archives to celebrate his career, music, and talent in new and creative ways”
“Luther Vandross is an icon and legend, we are thrilled to be representing such an incredible artist. In conjunction with the Luther Vandross Estate we are confident we will be developing authentic merchandise for the Luther Vandross fans around the global.", added Lisa Streff, Epic Rights’ Senior Vice President of Global Licensing.
“The Estate of Luther Vandross is excited to reconnect Luther’s iconic voice and image with his worldwide fanbase through the style and moments that complimented his 30-year career,” stated David Gottlieb, artist manager of Luther Vandross estate. “Luther Vandross songs were always on one topic – love. With new merchandise across the spectrum, Epic Rights can empower the Luther Vandross fan to return that love in what they wear and share.”