Embrace the Latest from Smiley: Where Joy Sparks Innovation
Welcome to the newest edition of Smiley Company News, where we blend vibrant creativity with impactful design. This month, we're excited to showcase a range of dynamic collaborations that bring our signature joy and positivity to life.
· Dive into the playful spirit of Bohopanna’s latest kids' collection, designed to spark smiles and fun.
· Discover how Lucidity is using fashion to break mental health stigmas and foster self-love.
· Explore fresh offerings from Aéropostale Mexico and SMYK.
· Ekster innovating the world of accessories and spreading positivity with Smiley.
Plus, take a peek at the House of Smiley - Ibiza, which has been a tremendous success for both the Smiley Social Team and our partners. Also, check out the latest Smiley adventures making waves in China.
POSITIVE PARTNER NEWS
Ekster x Smiley Cardholder
This collaboration between Ekster and Smiley goes beyond wallets; it represents a fusion of two brands advocating for preparedness and
positivity. Ekster, known for its focus on readiness for the unknown, partners with Smiley, a symbol of spreading positivity. The outcome is a shared commitment to enhancing everyday life with intelligent products that streamline tasks, allowing individuals to savour life's moments.
Launching August, 2024.
Your Style, Your Moment - Aéropostale Mexico (Creaciones Guz through Core Consulting
Step into a world where your style takes center stage with Aéropostale Mexico. Whether you're looking for everyday comfort or the latest trends, the collection has something for every moment.
From effortlessly cool casual wear to fashion-forward essentials, we offer a wide range of styles that suit your unique taste and lifestyle. The collaboration features SmileyWorld gaming artworks so get ready to play and have fun!
Shopping has never been easier—explore our latest arrivals online at liverpool.com.mx and elevate your wardrobe with just a few clicks. Embrace the freedom to express yourself with Aéropostale Mexico.
Wear Your Mind, Change the World: Lucidity x SmileyWorld Collaboration (Core Consulting)
Lucidity began with 18-year-old Dante Lucero’s vision to merge his passion for expression and fashion with a mission to drive societal change and normalise conversations around mental health.
At Lucidity, they see clothing as more than just a fashion statement; it’s a catalyst for change. Their garments are designed to spark conversations, challenge stigmas, and build a supportive community focused on self-love and mental well-being.
Driven by our commitment to destigmatise mental health and promote overall wellness, Lucidity is not just a clothing brand—it’s a movement dedicated to making a difference. Check out the colourful styles developed together with SmileyWorld.
Available online: luciditybrand.com
Joyful Journeys for Little Dreamers, by Bohopanna
Introducing Bohopanna, the latest Indonesian brand collaboration with SmileyWorld, and bringing you a delightful baby and kids collection. Designed with vibrant colours and playful patterns, each piece radiates happiness and positivity, perfect for your little one's adventures.
Explore the collection online at lazada.co.id, zalora.co.id, shopee.co.id, tokopedia.com and 8 flagship stores in Indonesia.
Bright Smiles, Brighter Futures - Introducing SMYK.
The joyful SMYK collaboration with SmileyWorld is designed especially for kids. This collection brings together playful designs and vibrant colours to create clothing that sparks happiness and inspires confidence in little ones. With SMYK, every day is a new adventure, filled with smiles and boundless creativity. Let your child’s personality shine through with the SmileyWorld kids collection.
Available online at smyk.com and throughout 260 stores
SOCIAL CAMPAIGNS
Celebrate Your Unique Spark: We Are All Original
Marking the end of phase one of our We Are All Original campaign at House of Smiley - Ibiza was nothing short of spectacular. We hosted press and content creators from around the world, offering them the ultimate Ibiza experience. From witnessing Sam Divine's electrifying performance at Ushuaïa to attending an exclusive Smiley dinner party, the event was packed with unforgettable moments.
During the three-day retreat, guests stayed in a stunning Spanish villa, beautifully decorated with partner products like Postery artwork and Maison Deux rugs—perfect for capturing content. We also set up a display area where guests could explore and shop featured products from brands like Market, Peace Collective, and Moschino*
We handpicked creators known for their unique content and diverse platforms, and it paid off. The essence of the campaign truly shone through as each creator brought their own creative flair to the brand, making this phase a resounding success.
NEWS FROM THE SMILEY COMPANY'S CHINESE PARTNERS
Smiley Water Launch
Give it your all, sweat it out in your workout, and Smiley Water reminds you not to forget to stay hydrated! During work hours, don’t just focus on your tasks—Smiley Water reminds you to stay hydrated and keep your energy up!
Smiley Kitchen Appliances: Have a Fun Battle with Olympic Athletes!
Step into the world of Smiley kitchen appliances, where everyday cooking meets the excitement of Olympic-level energy! Imagine your kitchen gadgets transformed into spirited athletes, brimming with smile power and ready to release their full vitality alongside the world’s top competitors.
Whether you're staying hydrated with our large-capacity water bottles, flipping perfect pancakes on our double-sided pancake maker, or whipping up fresh juices with our portable juicers, Smiley small kitchen appliances are designed to infuse your daily routine with positivity and energy.
These appliances are more than just tools—they’re your teammates in the pursuit of a premium lifestyle. By supporting your healthy diet and helping you maintain peak physical condition, Smiley kitchen appliances ensure you’re always at your best, whether you’re gearing up for a workout, preparing for a competition, or simply enjoying the pleasures of a well-balanced meal.
Bring the joy and spirit of the Olympics into your home with Smiley kitchen appliances—where fun, health, and high performance are always on the menu!
Smiley Qixi Lucky Draw
In celebration of Chinese Valentine's Day and the soft launch of Smiley Wine, Smiley held a Qixi Lucky Draw. Everyone has a chance to win a bottle of Smiley Rosé, sourced from a vineyard in Bordeaux, France.
SMILEY MOVEMENT
Lucinda Light on emotional intelligence, wellness, and spreading positivity
“Life has been the biggest teacher because I've lived it fully, saying ‘yes’ at most turns.”
Lucinda Light, the standout star from Married At First Sight Australia, captured the world with her positivity. Full of love and light, she describes herself as “a soul mama”, loving on and supporting those around her as she pulls them into her embrace.
“I am not a mum. I always thought that I would be but I think the world is calling me in other ways,” explains Lucinda. “I do feel, in a way, a mama to many. I've got lots of children in my sphere and the village seems to be expanding.”
“I love people. I love the collective. I've got a lot to share.”
Paul Polman talks sustainable practices at UN Global Compact Network UK
Paul Polman, former CEO of Unilever and Sustainable Development Goals Advocate since 2017, has dedicated his career to creating a more sustainable world. He became recognised across the world as a leading voice in his advocacy for sustainable business models and his efforts to drive positive change within the corporate world.
He was also a member of the UN Secretary General's High-Level Panel, a group tasked to develop the Sustainable Development Goals (SDGs) in 2012 to replace the Millennium Development Goals (MDGs).
The Dutch businessman is known globally for his term as the CEO of Unilever, a multinational consumer goods company between 2009 and 2018. During his time at Unilever, Polman focused on sustainability and social responsibility, implementing initiatives to reduce the company's environmental impact and promote ethical business practices.
