As an official licensing partner of Mars Wrigley, Fire Brands is releasing its newest beverage innovation featuring Skittles flavors.
Developed to introduce one of Gen Z’s favorite candies as a refreshing soft drink, Skittles Drinks are non-carbonated and bursting with the fan-favorite flavors of Skittles.
“This is an exciting expansion of our beverage portfolio,” said Raz Inserra, Director of Marketing at Fire Brands. ” At Fire Brands, we’re about flavor first. Each flavor has been carefully developed to taste like drinking a handful of Skittles.”
Skittles drinks will be launching in small and large format retailers nationwide. The drinks will be available in a 14-ounce clear 100% recyclable bottles in four flavors including original, wild berry, tropical and sour. The was brokered by Brand Central, LLC, which represents Skittles brand owner Mars, Inc.