Fire Brands Teams Up with Mars Wrigley for Latest Beverage

29.3.2024 BRANDORA

As an official licensing partner of Mars Wrigley, Fire Brands is releasing its newest beverage innovation featuring Skittles flavors.

Developed to introduce one of Gen Z’s favorite candies as a refreshing soft drink, Skittles Drinks are non-carbonated and bursting with the fan-favorite flavors of Skittles.

This is an exciting expansion of our beverage portfolio,” said Raz Inserra, Director of Marketing at Fire Brands. ” At Fire Brands, we’re about flavor first. Each flavor has been carefully developed to taste like drinking a handful of Skittles.

Skittles drinks will be launching in small and large format retailers nationwide. The drinks will be available in a 14-ounce clear 100% recyclable bottles in four flavors including original, wild berry, tropical and sour. The was brokered by Brand Central, LLC, which represents Skittles brand owner Mars, Inc.