Firefly partners with Pro-Skateboarding Champ Greg Lutzka

On the heels of returning from an extremely successful International Licensing Expo, Firefly Brand Management is proud to announce it has signed with multi-contest winning and renowned pro-skateboarding Champion and icon, Greg Lutzka.

Acclaimed for his technical skills, Lutzka is the winner of the X-Games (3x Gold medalist), The Maloof Money Cup, Multiple Dew Tours, Multiple World Cups, and recognized as the only skater to date to have won the highest respected contest in the industry 3 times at Tampa Pro. Greg has earned the reputation of being one of the hardest working skateboarders in the industry.

“Greg is a globally recognized pro and we are so excited by the vast potential we have of introducing his brand to some of the most desired retail partners,” noted Cynthia Modders, CEO of Firefly Brand Management. ”Fans can look for Greg’s line of skateboards hitting the mass market this Fall. These products will feature a unique QR code offering Skate tips and tricks. We will develop a more cohesive licensing program that will allow fans and consumers alike to engage via special QR codes on various licensed products. This point of difference will create a more in depth connection to the brand.”

Firefly and Lutzka will work together to launch a multi-faceted licensing campaign for all product categories for the celebrated Greg Lutzka brand. This Fall Greg’s very own line of skateboards will launch at Walmart across the country. These boards will come with a unique QR code that will provide access to hints/tips on skateboarding.

“I’m stoked to be part of the Firefly family,” noted Lutzka. “They have built such a stellar reputation over the years and feel blessed to be part of the team”