Gen Z Icon MOLANG Launches Capsule Collection Across the Globe

Millimages, one of the oldest independent animation studios and IP developers in Europe, is pleased to announce the launch of a new Molang Capsule Collection aimed at Gen Z and family targets.

Inspired by the Franco-Korean Molang universe – with 7M followers and six TV series – the apparel line is aimed at the 16-35 age group, with a secondary family target. The 73-piece capsule will feature unisex cuts, streetwear, dresses, pyjamas, and pop accessories, making Molang apparel available to children, men, women, and plus-size women. As of June 2023, the collection will be sold worldwide (excluding China) by ready-to-wear giant Shein.

Alexandra Algard Mikanowski, Licensing & Merchandising Director, Millimages, commented, “The collection confirms the evolution of the Molang brand – inspired by the character’s adventures on social media, digital platforms and TV – which has organically transformed into a hit with Generation Z. Today, its social network community of over 7 million fans generate an incredible 27 billion views on the Giphy platform, surpassing both the Star Wars and Hello Kitty franchises. We look forward to bringing these devoted fans even more Molang joy with this new capsule collection.” Alexandra is currently attending the Licensing International Expo in Las Vegas.

Based on the illustration of Korean artist Hye Ji Yoon and the creation of the Molang universe by French author Marie Caroline Villand, Millimages started producing the TV series in 2015, which now has over 312 episodes and has been sold in 195 countries. The TV success quickly grew into the digital sensation it is today, evolving into a lifestyle brand with a hugely successful consumer products programme. Kind and affectionate, Molang has a unique, instantly recognizable style, representing the values of empathy, softness, tenderness and joy. Molang has no nationality, is ageless and gender-neutral, caring for everyone and everything.